‘Gag order’ lifted: here is the latest technology that could be huge on the interactive web, Pokeware, which is currently in beta. Basically Pokeware allows you to point and click on a music video, e.g., and find out who did so-and-so’s hair, or what conditioner they use, or that couch in the background you wouldn’t mind buying. In essence, embedding ads and info into the viewing experience.

You know, at first I was ambivalent about it, as I’m not the biggest proponent of commercial advertising, especially on the web. I just feel over-saturated at times; but thinking more about it, this could actually be a good technology in that aspect. I’m amazed videos don’t have more blatant advertising, Pepsi cans on every table, etc. I could see product placement being huge and think it’s inevitable, but this technology could let it happen with a better user experience…

But check it out, there’s a sample site linked to from their homepage…

BTW, you think with all the money Ticktmaster has, they could get their TV ads for concerts to show at the correct times, even such ‘localized’ commercials. As reported earlier (and incorrectly) on this blog, SOAD tix for their concert in Saint Paul are already on sale; it was LAST Saturday. I saw the commercial on Sunday…I should have learned by now, this happens all the time with their commercials…